What to play with their emotion of compulsive buyers. If, in the contrary case, the Internet users did not wish to click on the link, the offer was no longer valid. Following this video, the company saw its sales increase considerably. As a reminder, a consumer insight is based on quantitative studies, trend studies, and aims to target the motivations or expectations of a consumer with regard to a product or service. These results will guide the advertising discourse of companies in order to adapt their campaign to the desired target.

Adapt your speech and content to your target Even if your video is very creative and impactful, it will not have the right impact until it is designed around fax list your target. You must first carry out a watch that will allow you to determine the buying motivations of your target. You have to adapt to the latter in order to touch it, but also to make it act. Indeed, a video developed according to the target in question will have all the more repercussions and you will see the results. Multiply your message at different scales.

Multiplying advertising messages will not systematically stop the consumer in his act of purchase as long as the message is broadcast in the right way. Take the example of Google Pixel promotion . To achieve its objectives, the company has chosen to broadcast a message in different advertising formats. A promotional video, banners, ads on Search were broadcast to target interested people who would like to know more about Google Pixel.