It is worth remembering that data privacy is regulated by several laws, such as the GDPR in the European Union and the General Data Protection Law (LGPD) in Brazil. Failure to whatsapp mobile number list comply with these laws can result in fines and large penalties. So all care is little. Brand Safety Maybe you've already seen this term around, but if you didn't understand it right, let's explain it to you. Brand Safety refers to measures and practices that aim to protect advertisers from being associated with inappropriate, harmful or offensive content in digital advertising. or platforms that promote hate speech, violence, explicit content, and other topics deemed inappropriate for brands.
Brand Safety is a growing concern for advertisers investing in digital advertising, especially on platforms that use algorithms to automatically deliver ads. In that sense, DOOH is safe for branding purposes as well, as companies can select specific locations to display their ads. This way, you can ensure that your ads only appear in places that are appropriate for your brand, preventing them from being associated with harmful content. Another great advantage is that the contents, which are displayed interspersed with the advertisements, are validated by digital signage software and by DOOH vehicles, which add them to their display grid.