Based on empathy and altruism. Such companies care about their customers and show that they are ready to make sacrifices to ensure their safety. They put themselves in the role of a guardian who protects against evil and helps in achieving the goal. The qualities visible in such brands are warmth, gentleness, caring and cordiality. Which brands use this archetype For example, organizations such as. They show that they care for the weaker and needy, that they do not act for their own benefit.

But only for the common good. Who can build the image of the Guardian The Caregiver is a natural archetype for nonprofits, medical companies, insurers, clinics, and whatsapp mobile number list even banks, as the Caregiver steps in wherever someone needs help. Lord The ruler is an archetype for strong brands that are already in a high position in the industry. They have everything under control, they exude confidence, an aura of invincibility and success confident, because they bestow.

Loyalty and protection on their consumers. They care for them, but not out of empathy like the Keepers, but out of a sense of responsibility. They strive to make the recipient want to be in the group they protect, because it is an elite group, available only to the chosen ones. The brand ruler is, among others, Mercedes, which bases all its communication on creating itself as a leader, a winner, a class in itself. He always presents his cars in such a way that they look as impressive as possible.