The question of what are the marketing models is often a question that people who want to do corporate marketing are curious about, and those who do marketing need to seriously understand different marketing models. Marketing is ubiquitous in life, and everyone should know about different marketing methods, so as to know what kind of mentality users have when they want to buy such products. This article introduces five common marketing models for everyone to understand and learn.
Let me introduce you to a common marketing model - emotional marketing. This method is relatively simple, which is to use certain emotions or needs of consumers to increase the selling point of goods. The more common method is to sell goods under the banner of feelings. When these manufacturers promote their products, they capture the emotions of consumers and use this method to attract consumers' attention. It is a relatively simple and effective marketing model.
The second is the viral marketing method, that is, through some more magical or brainwashing advertisements, the marketing information spreads like a virus. In the past few years, the more successful advertisements for Melatonin were the brainwashing method and the three-time broadcast, which made every audience in front of the TV still remember it. And the popularity of short video platforms now makes this marketing method even hotter, and brainwashing advertising can be seen everywhere.
I would also like to introduce affiliate marketing and relationship marketing. These two marketing methods are relatively similar. As the name suggests, affiliate marketing is to turn customers who buy products into their own members, analyze the consumption telemarketing list habits of customers, and tap the consumption power of customers to a large extent. , and through the indirect introduction, the customer's consumption value reaches the peak. The most common of relationship marketing is to introduce marketing among one's own relatives and friends, and the common one is micro-business.
The second is a hunger marketing method, which refers to the fact that product manufacturers change the supply and marketing situation of products into a situation of short supply through intentional control, and maintain the company's products at a higher price and a lower profit margin, so that customers can Come and buy this product. Through this method, consumers are waiting for the product to be released every day. The most successful one is the Xiaomi mobile phone. Through this marketing method, the Xiaomi mobile phone has also caused a situation that it is difficult to find a machine.
The above is the relevant introduction to the problem of marketing models. These five marketing models are relatively common, but there are other marketing methods such as personalized marketing, knowledge marketing, and joint marketing. According to the specificity of the product, choosing the appropriate marketing method can achieve better results.