CONCLUSION HOW ARE INBOUND AND OUTBOUND DIFFERENT Saying which is better is nonsense it's like positioning who is better if mom or dad. It all depends on your needs. Yes I know that you need to rely on short-term results Outbound Marketing. But suddenly you realize that you are looking for a keyword in Google or you want to see a return on your investment in the long term and you do not see yourself reflected Inbound Marketing.

When it comes to converting customers through your sales funnel the mix of short-term and long-term actions are key to increasing your return on investment. Forget about the Business Email List outbound vs inbound war take advantage of each one to strengthen your digital marketing plan be able to reach potential customers who are not looking for you but who you can help to obtain short-term results. Combine both to move your company forward both in the short and long term.

In parallel inbound marketing will help you scale your business in the long term since you don't always have to be investing in advertising or depending on your sales team to prospect. In addition getting to generate brand recognition and organic traffic or grow your followers in RRSS all of this will take time. Once it is achieved you can reduce your Outbound Marketing actions. It all comes down to having a good strategy.