With the change of the main consumer groups and consumption concepts, more and more young people choose second-hand idle trading platforms for second-hand transactions. Among them, Xianyu and Zhuanzhuan have always been the leading players in the second-hand e-commerce market. Through data analysis, it is found that the development of Zhuanzhuan needs to be further improved, and version iterations should be carried out in multiple aspects. During the National Two Sessions in 2019, the suggestions put forward by many representatives and committee members around green development and ecological protection have attracted a lot of attention. At the end of 2017, the transaction scale of second-hand idle items in my country has reached 500 billion yuan, and it is expected to reach 1 trillion yuan by 2020, with an average annual compound growth rate of 30%.
The transaction volume of second-hand idle items continues to rise, and the future development can be expected. According to data from Analysys Qianfan, as of July 2018, Xianyu and Zhuanzhuan in the second-hand e-commerce sector far outnumbered other second-hand e-commerce products with 21.973 million and 20.42 million monthly active users respectively. It can be phone number list seen that Xianyu and Zhuanzhuan have become the leading players in the second-hand e-commerce market with the help of the C2C model with long tail effect. Although Zhuanzhuan and Xianyu have little difference in the number of active people, Xianyu's industry monopoly rate is 61.1%, while Zhuanzhuan is only 21.5%. Xianyu's retention rate for the next month was 41.3%, and Zhuanzhuan was 23.8%.
In this article, from the perspective of Zhuanzhuan, the author conducts a competitive analysis of Xianyu and Zhuanzhuan, trying to find the key points of the next version of Zhuanzhuan. 1. Strategic level 1.1 Product positioning free fish As a brand under Alibaba, Wang Shuai, chairman of the Alibaba Market Public Relations Committee, once mentioned that the difference between Xianyu and Taobao and Tmall is that Xianyu is a living community, while the latter two are e-commerce platforms. In the 2019 strategy conference, Xianyu General Manager Chen Weiye also said: Xianyu's main strategy in 2019 is to develop players and drive the development of the entire community. Xianyu has gradually jumped out of its position as a trading platform for idle goods and turned to the community cultural