Choosing Categories It is extremely important that you make an appropriate choice of categories that suit your business both in terms of the size of the business small medium or large and the industry to which it belongs . This helps your business get found when users search using filters. - Set a tagline For this field choose a phrase that reflects the essence of your business. When your business shows up in Google searches part of the tagline will also show up. Therefore the first few words are crucial for your brand to be quickly identified. – Set hashtags LinkedIn has a hashtags tab where you can enter terms related to your business.

You can even have your own hashtag but its important that you also include hashtags that associate your brand with existing terms. Another focus is the visual content which must be in good resolution so that it is visible and does not give the impression of amateurism. For good visualization the logo must be x pixels while the cover image should be x pixels. When adding brand information in the overview describe Specific Database your mission goals values and the products and/or services you offer always considering the tone of voice your brand is communicating.

Emphasize the use of keywords as this will help your business gain prominence in LinkedIns search engine. Through SEO tools it is possible to list the relevant keywords for each segment. How does LinkedIn work for businesses LinkedIn offers a wide range of business page services all based on the social networks proposals that we mentioned at the beginning of this text. To decide which to use—after all with the exception of posts content suggestions stories analytics and live streaming sessions all other features are paid for—you need to identify what strategy your brand will use on the social network. If the goal is to drive your marketing strategies its best to use the features that allow you to create and share content.